WeGood Equity is the brainchild of financial health entrepreneur Yemi Rose, and a vehicle through which he and his team explore how technology can amplify opportunity rather than extract value.
Current obsessions include:
AI's impact on blue-collar service consolidation
Employee ownership as a competitive advantage
Value capture in technology-driven industry transformation
Agentic tools that expand economic opportunity
Yemi Rose is an entrepreneur, strategist, and thought leader deeply immersed in questions about the intersection of work, technology, and financial well-being. He is the founder of OfColor, a bold financial health platform that provided financial coaching and fintech tools explicitly tailored for workers of color.
Drawing on nearly 20 years in financial services, including roles at Prudential and BlackRock, he built OfColor to empower underserved communities through workplace-based financial solutions. Known for his innovative approach to economic equity, Yemi positioned OfColor as a vital resource for corporate partners aiming to promote equity within their workforce, prior to its acquisition by Financial Finesse Inc.
He writes and speaks extensively on economic equity, and his work has been published in The Washington Post, Fast Company, Business Insider, Essence, TechCrunch, and other leading publications. He is the author of the forthcoming book But Not Too Black (2026, Wiley).
Good Advice
We advise and partner with organizations building AI solutions for underserved communities.
Wealth + Health Project: Working with StreetCred, The Aspen Institute, and a consortium of financial services leaders, on a Health to Wealth AI agentic platform that guides new parents through economic benefits in clinical settings.
good investments
We work to consolidate fragmented blue-collar services with AI optimization and employee ownership.
Alluel Logistics: Working with Alluel, a New Jersey-based third-party logistics and warehousing company, to implement AI-powered operational workflows that reduce manual processes, improve dispatch efficiency, and create scalable systems for growth.
good deeds
We work to ensure that underserved youth entering the workforce have the AI literacy and skills needed to thrive.
Watch this space for more on our 501c projects launching in 2026
“Millions of underserved citizens, who don’t know each other, did not all JUST coincidentally make the same financial mistakes. These are system-level issues that require system-level solutions.”
Yemi Rose
